• Srilalitha

The Art Of Telling A Story

Updated: Jul 28

Storytelling is an ancient and valuable art that extends around the globe. Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. A good story can convey a message, entertain or ignite a fire within your audience. As a tourism professional, we create experiences, which in turn become stories. Many people think that the art of storytelling is something difficult and complex, reserved only for certain skilled members of society.

There are many different ways to tell a story, most of them using the technology of this day and age.

1) Leave a Story – Stories through Images.

2) Your Voice – Stories through Videos.

3) Story bird – Stories through Books.

4) Medium – Stories through Blogs.

We are all storytellers

What makes a story great? What makes someone a good storyteller? Storytelling is something we all do naturally, starting at a young age, but there’s a difference between good storytelling and great storytelling.

History of storytelling

Stories have existed long before recorded history, and the telling of stories has changed forms drastically throughout the ages. From cave painting to novels to movies, stories have always fascinated mankind. Although the methods have changed, the desire to tell and hear stories has remained unchanged, and still greatly impacts the way we look at life.

History of storytelling is as old as human history. Storytelling originated with visual stories, such as cave drawings, and then shifted to oral traditions, in which stories were passed down from generation to generation by word of mouth. There was then a shift to words formed into narratives, including written, printed and typed stories.

Stories are powerful.

They can teach morals – the values that the author of the story thinks people should live by. They can teach history. They can entertain us. They can make us think about things in ways we’ve never thought of them before. They can make us laugh. They can make us cry. Telling stories is a large part of what makes people connected to each other.

How to tell a story to a child

Use actions and exhibit a positive and happy body language, too. Read quotes by different characters in different voices and make your kid laugh! Pick your moments to tell them these stories. It can be during bedtime, while travelling, while spending time out with your child, when they're eating, etc.

Children love stories.

At any point, at any time, stories simply have the power to flip any situation for the better.

Is your child not eating? Tell them a story and they will!

Is your child bored sitting at home tell them a story and they’ll be entertained!

Want to calm your child during a tantrum? Tell them a story and it’ll do the trick!

Unfortunately today, storytelling is slowly becoming obsolete because parents prefer to just hand their kids a gadget to fidget with, rather than to escape with them into magical castles.

And here’s where this becomes a problem…

Without stories, children miss out on a lot of developmental milestones.

The art of Business storytelling

Ten years ago, businesses took out magazine and TV ads to captivate their audiences. Today, that model is being disrupted by digital media. Brands must now tell their stories across many platforms—online and off—and to many fragmented audiences.

· Figure Out Your Story

Having a great story starts with understanding your company's past, present, future, values, and beliefs. How did it start? What's interesting about it? Who are the people behind it? What's the mission, the vision?

· Test and Iterate

Once you've got the foundation for a story, test it. Share it with everyone and get feedback about how you could improve it. "Tell it to a kid," Russo suggests. "If a 10-year-old doesn't get it, make it simpler." "Find someone who has no idea about your business." Tell them your story. See if they feel anything. Ask them to tell it back to you. Improve it.

Everyone has a storyteller inside them, and everyone has a story to tell. It’s true that some people have more natural storytelling ability than others. But anyone can learn the craft of storytelling.

Good storytellers inject emotion into their stories.

Two people can tell the exact same story with wildly different results. One captivates, while the other has the audience checking its watch. al story material isn’t what separates a good story from a bad one. What makes the difference is the emotion the storyteller puts into their narrative.

When we tell a story, the person listening can actually synchronize with us. But besides synchronization, stories have become so much a part of us that we actually think in stories. We tell stories to explain how things work. We tell stories to help us make decisions. We tell stories to justify the decisions we make. We even tell stories to create our own identities.

The process to master the art of storytelling.

1. Identify your story. What significant events have happened in your life? ...

2. Clarify how you will tell your story. ...

3. Narrow down the core message of your story. ...

4. Set the intention for sharing your story. ...

5. Inspire your audience to take action.

Visual Storytelling

Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your message while making it more exciting and relatable.

· Show, Don’t Tell This is the most important element of all storytelling. A picture is worth a thousand words, so let each say as much as it can.

· Use Heroes In landing page design, marketers are always talking about “hero shots.” What hero conveys here is the human connection readers can relate to. Why should the reader care about your story? How can they see themselves in your heroes? Build a narrative around that emotional impact.

· Make Your Story Move Images in a visual story need to move, as well. But that doesn't mean the image needs to be a video – or even an animated GIF. A video can lack movement just as much as a standalone photo.

Creative storytelling

Creative storytelling engages the viewer with your content. It brings them into your world, and creates empathy and connection to your brand or product. ... With creative storytelling the content creator works with you to find a unique voice and tell an impactful story.





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