• Anusha

P66 the Best Illustration Studio in the USA

Updated: Aug 17

Origin of illustration

The earliest recorded illustrations appeared in the cave paintings created in Lascaux, France, ca.15, 000 B.C. These images featured pictorial representations or logograms in succession, which detailed important events. In the ancient civilizations of Greece and Italy, art flourished to honor gods, humankind, and the cultures themselves. Illustrations of heroes and festivals, mythological tales and literature, funeral scenes and sporting events were drawn and incised onto ceremonial vessels. Illustrative wall paintings and floor mosaics were created to decorate the homes of the wealthy and powerful.

With the start of the Industrial Revolution in the mid-1700s, printing technology which has improved rapidly and more publications were distributed and seen. Illustration became more commonly encountered in daily life. English wood engraver and publisher Thomas Bewick established a studio for the creation and printing of commercial illustration that was used for many purposes, including works for children, educational materials for schools, natural history plates, and title-page art for books.

About Illustration

An illustration is a decoration, interpretation, or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games, and films. An illustration is typically created by an illustrator. The illustration also means providing an example; either in writing or in picture form.

With the growths in technology and the increasing importance of illustration for some different fields, illustration techniques have gained a whole new array of possibilities and styles. There is now various software that can be used to achieve different illustration styles, including Photoshop, Illustrator, Inkscape, and so on.

Editorial Illustration

Editorial Illustration is artwork created in response to written text, usually an article in a magazine, newspaper, or blog. In this course, we will focus on how to analyze a text, develop a unique idea, and communicate that concept visually as a partner to the article.

It is an exciting field because it allows the illustrator to inject their own opinions and unique voice into the work. We'll focus on how to inject your own personality into your expressive illustration while still communicating your concept and illuminating the written word.

A US-based editorial illustrator earns an average of $47,000 a year, according to the job site Indeed.com. The US Bureau of Labor Statistics doesn't have a category for illustrators. They fall between “craft and fine artists” and “multi-media artists and animators,” which are significantly different jobs.

Main Types of Illustration

The illustration can be broadly classified into two broad categories:

  • Traditional illustration

  • Modern illustration

Traditional Illustration has been around from the time cave people began drawing little stick figures on their cave walls. While it has come a long way from there, illustration is still a significant manner of communication and expression. Mostly refers to hand-drawn artwork, whereas modern illustration is the outcome of the use of software such as Photoshop and Illustrator

Types of Traditional Illustration

The earliest recorded illustration appeared in the form of cave paintings that depicted major real-life events. Since ancient times, traditional illustration has undergone a drastic change, assuming diverse forms and instilling a feeling of uniqueness.

These are the main types of traditional illustration that we commonly come across:

  • Woodcutting Illustration

This is one of the oldest techniques of illustration that was popular during the Middle Ages, and gained prominence after the invention of the printing press. Carved blocks became important when books began to be published in large quantities since carved block illustrations could be used to make illustrations that were printed using the same cutter. This technique is still used today by artists and illustrations who want a natural or rough feel to their work. Woodcut illustrations also held a lot of prominence in feudal Japan.

  • Pencil Illustration

This method needs no explanation since it is so well known and commonly employed, by artists, illustrators, and even by people attempting to explain or convey a concept simply. A pencil is a vital tool that allows for a variety of effects, shades, lines, and effects. Artists may choose to use either pencil to sketch their ideas, applying varying shades, effects, and line weight of a single color, graphite lead different colors to achieve their desired effect. They may use color pencils or graphite lead to creating a unique and stunning illustration.

This type of illustration is also prominent because of the freedom and diversity that this style has to offer.

  • Charcoal Illustration

Charcoal illustration may not appear as precise as pencil illustration; however, this type of illustration is used in stories, portraits, and in cases where rough construction lines need visibility. The best part of using charcoal is that it blends excellently, which is why you can use it with differing hardness for creating beautiful effects or shadows. However, to prevent unnecessary smudging, you may want to clear the mess with your fingers or use blending tools and fixatives.

It cannot boast of the same precision and lines that are made using a pencil, but they have distinct characteristics that make them appealing to individual artists. They are often the preferred medium for illustrating stories, for making quick portraits and sketches, or for making illustrations that need all constructions and rough lines to be left visible.

  • Lithography Illustration

Lithography is derived from a Greek word that means stone. Initially, this method was started by drawing on the surface of smooth limestone plates with the help of oil, fat, or wax.

It is traditional illustration styles and techniques that complement each other very well. Earlier, people used wax, fat, or oil to draw on the smooth surface of a limestone plate. However, at present, offset lithography is widely used to create illustrations.

Nowadays, some books are printed using a modern version of this method, known as offset lithography, especially when there are colors involved for illustrations.

  • Watercolor Illustration

The fineness associated with watercolor illustration allows it to be used as an effective tool for storytelling. The watercolor artwork is noted for its detailing and depth and no wonder why it is extensively used in children’s books. Using a delicate and creative combination of airy and lighter shades, artists can create extraordinary, thought-provoking watercolor illustrations.

The primary aim of a watercolor illustration is to create effects and shades by adding water to create different transparencies of the pigmented color. There is a lot of depth and detailing which is often obtained from this method.

  • Acrylic Illustration

This type of illustration is ideal for beginners. Artists use acrylic paint on various surfaces such as cloth or canvas to create an illustration. Acrylic paints are available in different finishes and they become water-resistant once they dry up.

These are a preferred medium for people who are just beginning their illustration journey since they are relatively easy to work with. Some different effects can be achieved, and they can be used on some different surfaces, and are water-resistant after they have dried.

  • Pen and Ink Illustration

This illustration type is noted for its precision and detail, and it's the ability to create contrasts between the elements. Even though a pen and ink illustration is monochromatic, it is still possible to create detailed work by applying a single color with varying tints on the plain surface. Notably, fine lines with varying characteristics and densities are used in conjunction with dots for creating technical drawings or diagrams.

Ink illustrations are prominent in situations where the illustrator wishes to have precise, detailed work, and have high contrast between the elements they are using. Most illustrations use a single color and different tints of it on a plane surface to get work that is monochrome but highly detailed. This medium is characterized by fine lines and varying line qualities. Different dots, lines, and densities are used to obtain effects.

Types of Modern Illustration

There is various software that can be used to achieve different illustration styles, including Photoshop, Illustrator, Inkscape, and so on. If you are a traditional artist looking to set foot into the world of modern or digital methods or are just looking to further your knowledge, Here, we cover the broader categories that digital art can be categorized into by the format and the type of images that will be formed.

1. modern illustration can be broadly divided into two main categories, which are discussed below:

  • Freehand Digital Illustration

Freehand digital illustration is created in the same way how artists use pen and ink to create traditional illustrations. Artists creating digital art use stylus or tablet pen to give their imaginations a concrete shape. Artists can create stunning digital illustration styles through the appropriate use of multiple colors, tools, and brush. However, it needs to be noted that the digital illustration will be in raster mode, which means that you can zoom or enlarge them to a certain extent, or else they will appear blurred. Freehand digital illustration is used for storyboarding, animation, recreation, etc.

  • Vector Illustration

Artists creating vector illustration make sure that every point is represented on coordinate axes for determining the direction of the path. Vector illustrations can be saved in PDF, EPS, or SVG extensions. Vector graphics can be zoomed and scaled to a particular extent without having to worry about pixelation.

Vector illustration is better than freehand digital illustration and is primarily used in print media. You can use vectors with text and typography. Besides, you can easily rotate, skew, stretch, and change the graphics for getting the desired outcomes. However, the vectors are not really used for creating photorealistic art or for adding details to an art.

The Role of Illustration in Children’s Book

The illustration is a very important part of the children’s book. It is through the images that the children learn and understand the world around him or her. Images help the children to understand and identify the things they come across in daily life. Stories are a great medium to educate the children. A children’s book will require lots of images so that the child can grasp the story well. Sometimes the number of illustrations used in the storybook will be more than the text.

The illustration is used to make the reader understand the context of a story. When a child starts to learn or read, he or she will find it easier to understand if the book has pictures in it. It helps the child to relate to the story easily. Colorful illustrations are the main attraction in children’s books. Children respond to pictures in a book with ease than the words. They even remember the story told using illustrations than through lots of words.

If you have a great story to tell the children but currently you are holding it to yourself because of the lack of good book illustrators then don’t hesitate. Most of the publishing companies will have illustrators of their own. Many people just don’t have an idea what an illustrator does. So they tend to underestimate the role of an illustrator in the world of books.

Some of the Important illustration studios in the USA

We know choosing the right illustration company for your next creative project or overall visual brand identity may be a bit overwhelming.

Illustration companies, we have to make it clear that there are two types of them: studios and agencies.

  • Illustration studios are usually run by a small team of illustrators or even one illustrator, who communicates with you, creates your visual materials and delivers.

  • Illustration agencies, on the other hand, represent selected artists from across the globe who works for them on commissions. These agencies handle the communication with you but transfer your project to an illustrator who works for them and whose skills fit your project needs.

Illustration Companies: Studios

  • Design Garden

Design Garden is a graphic design and illustration studio that offers various creative solutions to the businesses. The studio provides custom illustrations, illustrated portraits, web design, artistic logos, business card design, and more services related to illustration and visual creativity.

  • Truly Design Studio

Truly Design Studio is an art and illustration design studio which offers graffiti artwork, workplace decorations, mural art, custom design, and illustrations, and more. This studio works for some of the most famous brands in the world. Although based in Torino, Truly Design Studio works on international markets.

  • Mojo Digital Studio

Mojo Digital Studio is run by Miles Noel who provides high-quality visual solutions for businesses. Mojo offers custom graphic design such as logos, print design, infographics, illustrations, exhibition design, as well as web design and photography.

  • Studio Muti

Studio Muti is a Cape Town-based graphic design studio whose team of in-house illustrators and designers can take on every kind of visual identity project. On Studio Muti’s website, you will find examples of previous work in each creative category: graphic, drawn, lettering, motion.

Illustration Companies: Agencies

  • Eye Candy

Eye Candy is one of the UK’s leading illustration companies that represent over 50 remote illustrators and works on international markets. The talents they represent are established and award-winning graduates who create work for design campaigns, ads, packaging, publishing and editorial, and even animation.

  • Central Illustration Agency

Central Illustration Agency works with many reputable illustrators and animators from all over the world and will gladly help you find the perfect match for your project. Being on the market for almost 30 years, the guys behind the Central Illustration Agency carefully select the artists they want to work with, so they can offer the best solution for your needs.

  • Handsome Frank

Handsome Frank is an illustration agency that works closely with its 35 remote artists. Having worked with some of the biggest brands in the world, the team behind Handsome Frank is confident that they know them, illustrators, very well, and can easily find the right artist for every project.

  • Folio

Folio is an illustration agency founded in London and now operating internationally. With the numerous illustrators they represent working in diverse styles; you can count on them for providing the right illustrator for every kind of project. Folio keeps a close relationship with all their illustrators to guarantee exceptional results on time and on budget.

  • Illozoo

Illozoo is a visual communication agency that works globally and represents designers, illustrators, animators, and photographers, each offering a unique style that will meet your creative needs. As a contemporary agency, Illozoo provides art in various creative fields, such as urban art, children’s illustrations, realism, editorial, humorous illustrations, fantasy art, and more.

  • Anna Goodson

Anna Goodson Illustration Agency works with international illustrators, animators, motion artists, GIF artists, and other talented illustrators whose artwork falls into over 40 styles and categories. The agency has been on the market for over 20 years and carefully selects the artists they work with.

With so many talented illustrators out there, it ain’t easy digging out the10 best illustration companies. Maybe you would like to help us enrich this list by adding your suggestions. You are more than welcome to share your thoughts and tips on how to pick an illustration company for your project.





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Insight: About p66 – www.p66.me Head Quarters in Newark, DE, United States of America. And having a production facility in Bangalore, Karnataka, India. P66 is one of the best 2D & 3D Production mushroom sized Creative Agency. Aiming to provide best creative services at a very affordable cost. P66 is a studio which is specialised in Traditional & Digital Type of Animation. It has provided contribution in the areas of 2D Animation, 3D Animation, Motion Graphics, Free-hand drawing, Drawing & Illustration, Digital Comic Books, Digital 2D Painting, Concept Artistry Drawing, 2D & 3D Game Designing, E-learning for kids

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